Later on, Rohail Hyatt returned for the twelfth season of the show which released on 11 October 2019. They stepped down after producing the season. On 8 March 2018, it was announced that Ali Hamza and Zohaib Kazi will be producing season 11. He was replaced by Strings members Bilal Maqsood and Faisal Kapadia until on 29 October 2017, when Strings announced season 10 would be their last production. Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years. In season 2, live audiences were excluded and performances were held in a closed studio platform, a format which continues to this day. It was an immediate success, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations in the country. The show was produced by him, along with his wife Umber Hyatt and Nofil Naqvi. The inaugural season premiered in June in front of a live audience. In 2008, the concept was adopted by Nadeem Zaman, then Marketing Head The Coca-Cola Company in partnership with former Vital Signs member Rohail Hyatt, who planned to launch a Pakistani version of the show.

The concept for the show was created in 2007 by Nadeem Zaman of The Coca-Cola Company, when musical performances were held on a concert-like platform in Brazil.

Coke studio tajdar e haram